One important aspect of establishing a uniform program is choosing a look that reflects the culture and attitude of your brand, as well as the goods or services offered.  Regardless of the simplicity or complexity of your uniform, an investment has to be made.  The worst thing you can do is haphazardly choose uniforms without thinking it through.  Remember, these uniforms could be around for years so it’s important to get it right the first time.

Ask yourself these questions to determine what is best for your business. 

What are the job functions of my employees?

Many employees require garments that do more than simply cover them up.  Someone working in a restaurant kitchen needs a garment that resists stains and keeps them cool by wicking away moisture.  A housekeeping staff member or spa employee can also benefit from stain-resistance but might require stretch in the fabric because of constant pushing, pulling, and bending.  You never want an employee to be uncomfortable or choose uniforms that hinder their productivity.

Are customers going to be comfortable around my employees?

Identifying your business culture is an important step, whether it’s laid-back, conservative, hip, or formal.  Think about how that mixes with customers and what will make them feel comfortable.  Overly formal clothing could intimidate customers expecting a low-key, relaxed environment and vice versa.  Most customers aren’t going to feel comfortable visiting their bank, only to find that the people responsible for their money are dressed in tropical-print shirts and cargo shorts.  On the flip side, this combination would be perfect for a casual restaurant or bar in a tropical location.

What is the price point of the goods or services?

The overall uniform look should reflect the cost of goods or services you offer.  This doesn’t mean you have to spend high-end prices to get a high-end look, but the uniform you dress employees in should complement what you are selling.

What impression do you want to leave with customers?

A positive, lasting impression is comprised of more than uniforms, but having appropriate attire for employees can only help in this effort.  If you don’t put the proper effort into selecting your uniforms, the impression left could be a bad one.