Have you ever noticed how ladies’ wear sweaters year around.  Yes, it’s true.  It doesn’t matter what the weather is outside, it’s inside that counts and often times work environments have their building set to …. COOL.  So, what do you do for the ladies’ who wear the branded apparel and complain that they are cold?  Simple, Sweaters are the answer to your dilemma. 

What’s trending in ladies’ sweaters?  Open cardigan sweaters (#7056) is the number 1 trending style for Edwards and it appears at retail that rings true too.  We offer 8 colors to flatter any career apparel program.  Another trending style is the longer ladies’ traditional cardigan.  When I say traditional it just means that it has a front button placket.  This sweater (#119) is so versatile because it can be worn casually or dressed up with accessories like neckwear.  After these styles, my personal favorite is the Scoop Neck Shell (#7055).  This style can be worn by itself or layered under…wait for it….yes, another sweater.  It’s perfect for any occasion, travels well and it looks great with slacks or a skirt.

Okay, this is all good information and it’s good to know what’s trending.  How do I sell it to my client?  Great question.  Sweaters sell themselves, but make sure you include one in your presentation to your client and more importantly wear one to the meeting.  They will be impressed that not only do you recommend the product, but you wear the product.  You can tell them so much more about the garment because you are wearing it.  A promotional flyer is nice, but it doesn’t replace the real thing that they can feel, touch and visualize themselves in.

BTW, sweaters embroider easily to showcase your client’s brand.  So, what are you waiting for?  The Sweater Solution is SIMPLE.